Creating Ripples of Change, Building Equitable Futures

At Just Good Advisors, we empower organizations and individuals to make meaningful shifts that create lasting impact. Through leadership development, equity strategies, and inclusive practices, we help you drive transformation that resonates across communities, teams, and sectors.

who we are

At Just Good Advisors, we equip organizations and leaders with the tools and strategies they need to create equitable, inclusive, and resilient systems. Led by Danielle DeRuiter-Williams, a lifelong disruptor for social justice and equity, we tailor each of our partnerships to the unique context of our clients, whether they are government agencies, non-profit organizations, or companies. We are committed to helping our clients evolve their practices and empower their people. Read More About Our Story

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Our Services

  • organizational Consulting

    Management, DEI, and strategy consulting that builds culture and drives impact.

  • Equity, Diversity, and Inclusion

    Tailored consulting to build equitable workplaces and systems.ion goes here

  • For individuals and leaders

    Personalized, one-on-one executive, career and life coaching to unlock and amplify your innate brilliance.

  • training

    Offering customized, live, and pre-recorded courses to help you learn, lean in, and level up.

SIGNATURE OFFERINGS

  • HIRING AND RECRUITMENT TUNE-UP

    Practical solutions to refresh hiring processes and help you make your best hire yet. Learn more and also to download our FREE hiring tipsheet below.

  • Manage Like a Pro

    Three live, 2-hour, action-oriented training sessions led by entrepreneur and executive Danielle DeRuiter-Williams, designed to help new and seasoned managers level up their core management skills with an equity and inclusion focus.

What Our Clients Say

Folks work with us because our advice is tailored, practical, effective, and just that good.

Danielle is a keen strategist and listener. She’s able to diagnose a problem and design a systemic solution that will quickly and efficiently address the root of the issue. If you’ve come across Danielle’s name or body of work, just say yes.
— Consulting Client
Thank you again, Danielle, for all of the collaboration around decision making with our executive team. It has been a joy to get to both learn from you and work with you here. I really appreciated personally the thoughtfulness you put into designing each session — while there were foundational skills you were ensuring were built within the team, you brought a sensitivity to what our needs were and what the context was to provide more of a “personalized” experience.
— Consulting Client
“I highly recommend Danielle as a coach to anyone seeking to develop their leadership skills and achieve their full potential, both professionally and personally. Her diverse skill set, genuine empathy, and unwavering commitment to her clients make her a valuable resource for executives and professionals at all levels. If you’re ready to take your development journey to the next level, I encourage you to reach out to Danielle – you won’t be disappointed.”
— Coaching Client
Danielle is a phenomenal facilitator. She held the space in a very engaging and powerful way. Her willingness to share personal experiences to support our learning was much appreciated and valued. I thank her!
— Training Participant

Ready to get to work?